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A selection of projects

Marketing Projects

A selection of growth projects. For each brand: the brief, the approach and the result.

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Open for new projects from November.

Ultimatum the Game

Cooperative climate board game

Ads across the whole funnel: from awareness to purchase

Brief
A board game with glowing reviews but too little awareness: more traffic and sales, on a tight media budget.
Approach
  • Growth scan and strategy: numbers, audiences, competitors and tracking
  • Content production: awareness ads with the founders, conversion ads with UGC creators
  • Performance marketing on Meta, steered on cost per purchase
Result
  • Top-of-funnel ads that put the game in front of new players
  • Bottom-of-funnel ads that drive purchases, with a clear target cost per customer
ultimatum-thegame.com
Ultimatum the Game: ultimatum-thegame.com

Jessica Peters

Owner, Villa la Route du Rhum

Luxury villa in St. Barth

Sterre ontzorgt mij bij alle technische aspecten van het verhuren van onze vakantie villa.

A website built for direct bookings

Brief
Grow a brand-new villa with no marketing foundation, in a luxury market where every booking is expensive to win.
Approach
  • Growth strategy with the Growth Funnel framework
  • Website, booking system and SEO
  • Instagram, partnerships and loyalty emails
Result
  • The foundation for one booking system across Booking.com, Airbnb and the villa's own site
  • Higher Google rankings
villaroutedurhum-stbarth.com
Villa la Route du Rhum: villaroutedurhum-stbarth.com
Visit the live site

Breinfijn

via Sprints & Sneakers

Online help for mental health issues

+262% revenue against the month before

Brief
Turn more of the people already visiting the site into people who start a programme.
Approach
  • Landing pages and quiz funnels, with CRO
  • Briefings for ad creatives
  • Email flows based on the quiz, plus dashboards and reporting
Result
  • Insight into the audience and their needs
  • +262% revenue growth MoM, and an uplift over the old landing pages
campagne.breinfijn.nl
Breinfijn: campagne.breinfijn.nl

Ella Taal

Founder, Young Wise Women

Talent development for organisations (B2B)

…She always meets her deadlines and takes care of urgent jobs when necessary.

From growth scan to a brand that wins over HR teams

Brief
Build a new B2B brand, with one ongoing partner for marketing strategy and execution.
Approach
  • Growth scan and strategy: proposition, audience, validation
  • Brand identity, website and brand story on video
  • Ongoing execution of the strategy: sales, content and search visibility
Result
  • A validated proposition for HR and L&D teams
  • In progress: a lead magnet for sales
youngwisewomen.com
Young Wise Women: youngwisewomen.com
Visit the live site

Joeri Schouten

Co-founder, Sweav

Platform for strategy and M&A freelancers

…She really owned the full process and challenged where needed.

A rebrand across every channel in 4 months

Brief
Roll out a new brand identity consistently everywhere, and get visible fast next to bigger names.
Approach
  • Content and LinkedIn strategy, with the Head of Marketing
  • Rebrand of email, pitch decks, website, app and flyers
  • Ran the whole process end to end as interim executive
Result
  • Stronger positioning and more visibility next to bigger names
  • More LinkedIn followers and engagement
sweav.works
Sweav: sweav.works

Roland Theuws

Owner, Villa River42 Camps Bay

Luxury villa in Cape Town

…We couldn’t be happier with the results! The site gives a clear picture of the ‘soul’ of the house.

14 warm B2B leads out of 60+ luxury travel agents

Brief
More direct and B2B bookings, and less dependence on the management company and its 30% commission.
Approach
  • Growth strategy and website
  • Local SEO, Instagram and photography
  • B2B brochure and outreach to travel agents
Result
  • A response rate above 25% on the outreach
  • A foundation for direct bookings, less reliant on 30% commission
Photo: Sterre
river42-campsbay.com
Villa River42 Camps Bay: river42-campsbay.com
Visit the live site

Lora di Lora

Jewelry brand

More nationwide awareness through Instagram

Brief
Go from strong in two regions to known across the Netherlands.
Approach
  • Growth strategy and Instagram content strategy
  • Ambassador campaign with personal discount codes
  • Design of the wholesale catalogue
Result
  • Ambassadors in several cities
  • Sales traceable to personal discount codes
An open Lora di Lora catalogue with silver bracelets

More clients

In a few words

  • “De samenwerking met Sterre heeft gezorgd voor een versnelling van onze vindbaarheid in AI Chatbots.”
    Mickel Van De PollCEO, Appreo

    Sterre didFindability in AI chatbots (GEO), via Sprints & Sneakers

  • “Sterre wist heel snel onze processen te doorgronden; aansluiting te vinden met de organisatie en deze mee te krijgen…”
    Niels MustertCEO, RVE

    Sterre didDigital transformation

  • “…She built a website for me and provided valuable input on marketing strategies. I am extremely satisfied with her work!”
    Rodin StrengersFounder, Roadi Camperverhuur

    Sterre didWebsite and marketing advice

  • “…Sterre luistert goed naar de wensen en zorgt ervoor dat het eindresultaat goed aansluit bij de vraag.”
    Boris AardenburgFounder, Relivr

    Sterre didWeb design & development

Clients

25+ brands and businesses

I look back on successful partnerships with both B2C and B2B brands.

Via Sprints & Sneakers Growth Marketing Agency (9)